I O Agreement

By relying on insertion orders to enter into sales contracts with publishers, you ultimately limit who you can sell your ads to. A series of insertions (IO) is a document that constitutes the agreement between the publisher and the advertitor for the realization of a campaign. This is the last step in a direct agreement. Once an insertion order is signed, the advertiser must place the ads on your site(s) for the time and the ad impressions indicated. In the days of traditional advertising, most of the stores were done manually. Publishers did not have standard terms and billing procedures. With the time when the possibilities of monetizing the site through display advertising increased, the industry began to develop methods to keep records of the agreement. That is why we received an order of insecurity. Intruder commands require work. People.

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